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Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK

Liu, Gordon; Ko, Wai Wai; Ngugi, Isaac K.; Takeda, Sachiko - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1980-2001

Persistent link: https://www.econbiz.de/10011773814

Overcoming the liability of smallness by recruiting through networks in China : a guanxi-based social capital perspective

Ko, Wai Wai; Liu, Gordon - In: The international journal of human resource management 28 (2017) 11, pp. 1499-1526

Persistent link: https://www.econbiz.de/10011753711

Managing employee attention and internal branding

Liu, Gordon; Ko, Wai Wai; Chapleo, Chris - In: Journal of business research : JBR 79 (2017), pp. 1-11

Persistent link: https://www.econbiz.de/10011745099

Strategic Direction of Corporate Community Involvement

Liu, Gordon; Eng, Teck-Yong; Ko, Wai-Wai - In: Journal of Business Ethics 115 (2013) 3, pp. 469-487

Previous research on corporate community involvement (CCI) initiatives indicates that such behaviour is critical for building neighbourhood relationships and extending corporate influence in the community, but there is little theoretical work that provides a clear picture of managing the nature...

Persistent link: https://www.econbiz.de/10010868029

Social Alliance and Employee Voluntary Activities: A Resource-Based Perspective

Liu, Gordon; Ko, Wai-Wai - In: Journal of Business Ethics 104 (2011) 2, pp. 251-268

Persistent link: https://www.econbiz.de/10010868160

Strategic Direction of Corporate Community Involvement

Liu, Gordon; Eng, Teck-Yong; Ko, Wai-Wai - In: Journal of business ethics : JOBE 115 (2013) 3, pp. 469-487

Persistent link: https://www.econbiz.de/10010145676

Social Alliance and Employee Voluntary Activities: A Resource-Based Perspective

Liu, Gordon; Ko, Wai-Wai - In: Journal of business ethics : JOBE 104 (2011) 2, pp. 251-269

Persistent link: https://www.econbiz.de/10009795548

An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives

Liu, Gordon; Ko, Wai-Wai - In: Journal of business ethics : JOBE 100 (2011) 2, pp. 253-282

Persistent link: https://www.econbiz.de/10009029521

Service innovation in business ecosystem : the roles of shared goals, coopetition, and interfirm power

Liu, Gordon; Aroean, Lukman; Ko, Wai Wai - In: International journal of production economics 255 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014282177

Organisational capabilities and small and medium sized firms' attainment of innovation outcomes : the moderating roles of exports and formal business networks

Liu, Gordon; Liu, Weixi; Ko, Wai Wai - In: International journal of operations & production management 42 (2022) 7, pp. 1022-1060

Persistent link: https://www.econbiz.de/10013357229