Michael Porter, the influential Harvard management guru, has promoted the idea that compliance with stricter environmental regulations can afford ‘secondary’ benefits to firms through improved product design, innovation, corporate morale and in other ways. Once these secondary benefits are...

Patterns of ‘inventive concentration’ in green technologies are measured and analysed using patent data on fuel cells — potentially one of the most important ‘green’ technologies. Six measures are described and tested: the coefficient of variation; the Herfindhal index; the 4-firm and...

Purpose: This paper aims to examine the effect of external supply chain (SC) flexibility on the product innovation performance of small- and medium-sized enterprises (SMEs) and the contingent role of informal control mechanisms in moderating such an effect. Design/methodology/approach: This...

Purpose: The purpose of this paper is to investigate the influence of supply chain (SC) justice practices in shared value-supplier delivery performance relationship and the contingent role of trust in SC ecosystem operation. Design/methodology/approach: The authors collect and analyze dyadic...

Purpose: Cause-related marketing (CRM) focuses on the use of marketing tools to publicize a firm’s corporate social responsibility (CSR) activities. Drawing on legitimacy theory, the purpose of this paper is to investigate the impact of CRM-led CSR in international business-to-business (B2B)...