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Sponsorship-linked marketing : opening the black box
Cornwell, T. Bettina; Weeks, Clinton S.; Roy, Donald P. - 2007
Persistent link: https://www.econbiz.de/10003549081
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Cross-cultural consumer consumption research : dealing with issues emerging from globalization and fragmentation
Cornwell, T. Bettina; Drennan, Judy - 2009
Persistent link: https://www.econbiz.de/10003876814
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Competence enhancement and anticipated emotion as motivational drivers of brand attachment
Proksch, Michael; Orth, Ulrich R.; Cornwell, T. Bettina - In: Psychology & marketing 32 (2015) 9, pp. 934-949
Persistent link: https://www.econbiz.de/10011340190
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Sponsorship-linked marketing : introduction to topics
Cornwell, T. Bettina; Kwak, Dae Hee - In: Journal of sport management : the official journal of … 29 (2015) 2, pp. 133-136
Persistent link: https://www.econbiz.de/10010526502
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Special issue: Sponsorship-linked marketing
Cornwell, T. Bettina (contributor) - 2015
Persistent link: https://www.econbiz.de/10010526503
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Memory for sponsorship relationships : a critical juncture in thinking
Cornwell, T. Bettina; Humphreys, Michael S. - In: Psychology & marketing 30 (2013) 5, pp. 394-407
Persistent link: https://www.econbiz.de/10009753707
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Sponsorship-linked marketing : a set of research propositions
Nickell, David; Cornwell, T. Bettina; Johnston, Wesley J. - In: The journal of business & industrial marketing 26 (2011) 8, pp. 577-589
Persistent link: https://www.econbiz.de/10009410779
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Developing an instrument to measure the social impact of sport : social capital, collective identities, health literacy, well-being and human capital
Lee, Seung Pil; Cornwell, T. Bettina; Babiak, Kathy - In: Journal of sport management : the official journal of … 27 (2013) 1, pp. 24-42
Persistent link: https://www.econbiz.de/10009719727
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Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship
Tsiotsou, Rodoula H.; Alexandris, Kostas; Cornwell, T. … - In: International journal of advertising : the quarterly … 33 (2014) 2, pp. 295-327
Persistent link: https://www.econbiz.de/10010362890
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Corporate sponsorship as an image platform : understanding the roles of relationship fit and sponsor-sponsee similarity
Pappu, Ravi; Cornwell, T. Bettina - In: Journal of the Academy of Marketing Science 42 (2014) 5, pp. 490-510
Persistent link: https://www.econbiz.de/10010417561