Potato producers in Colorado (and nationwide) have been facing a continued downward trend in potato commodity prices. In an attempt to increase demand for potatoes, these growers had Colorado State University (CSU) researchers perform a market study regarding the viability of marketing a...

There is a lack of public acceptance of genetically modified (GM) food products in Europe. Using a dichotomous choice contingent valuation methodology, we find that willingness to accept (WTA) for GM food in Norway is positively affected (i.e. a greater discount is required) by higher levels of...

Risk perceptions about biotechnology and genetically modified (GM) foods drive the choices made by many consumers. In this paper, we address two important issues; namely, consumer preferences for mandatory labeling of products using biotechnology, as well as consumer response toward three...

This paper reports the main findings obtained from a U.S. consumer choice experiment regarding perceptions of food safety and meat attributes, and to the extent to which these attitudes translate into willingness-to-pay (WTP) for labeled ribeye steaks. The results indicate that USDA food safety...

A dynamic multiple-indicator multiple-cause (MIMIC) framework was used to estimate the latent variable reputation with price premiums for Washington apples and attributes that covered the period July 1996 to November 1999. A maximum likelihood two-stage approach was employed. For comparison...

While Genetically Modified (GM) crops and foods are in production and on the shelves of supermarkets in many countries, they are still under much criticism and scrutiny around the world. Many studies report that consumers' perceptions towards biotechnology are mixed. The main contribution of...

Scope insensitivity is a popular anomaly in many valuation studies. Although scope insensitivity is a problem that may be present in any valuation method, most previous literature has focused on evaluating scope sensitivity within the context of contingent valuation applications. Nevertheless,...

The selection of an appropriate forest management program is an arduous task in which opinions and information are shared. In this research, we have tried to facilitate this process by applying the Best–Worst Scaling (BWS) method in order to discriminate among the various management...