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Time pressure and time planning in explaining advertising avoidance behavior
Rojas-Méndez, José I.; Davies, Gary - In: Journal of promotion management : JPM 23 (2017) 4, pp. 481-503
Persistent link: https://www.econbiz.de/10011799258
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Price and quality competition between brands and own brands: A value systems perspective
Davies, Gary; Brito, Eliane - In: European journal of marketing : EJM 38 (2004) 1, pp. 30-55
Persistent link: https://www.econbiz.de/10006081570
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Assessing the influence of retail buyer variables on the buying decision-making process
Silva, Rui da; Davies, Gary; Naudé, Pete - In: European journal of marketing : EJM 36 (2002) 11, pp. 1327-1343
Persistent link: https://www.econbiz.de/10006085887
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What Should Time Be?
Davies, Gary - In: European journal of marketing : EJM 28 (1994) 8-9, pp. 100-113
Persistent link: https://www.econbiz.de/10006104726
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Avoiding Television Advertising: Some Explanations from Time Allocation Theory
Rojas-MÉNdez, JosÉ I.; Davies, Gary - In: Journal of advertising research 45 (2005) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10006499604
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Universal differences in advertising avoidance behavior: A cross-cultural study
Rojas-Méndez, José I.; Davies, Gary; Madran, Canan - In: Journal of business research : JBR 62 (2009) 10, pp. 947-954
Persistent link: https://www.econbiz.de/10008272389
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Public sector corporate branding and customer orientation
Whelan, Susan; Davies, Gary; Walsh, Margaret; Bourke, Rita - In: Journal of business research : JBR 63 (2010) 11, pp. 1164-1172
Persistent link: https://www.econbiz.de/10008640043
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The reputation of the party leader and of the party being led
Davies, Gary; Mian, Takir - In: European journal of marketing : EJM 44 (2010) 3, pp. 331-351
Persistent link: https://www.econbiz.de/10008404521
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The Corporate Brand: Dealing with Multiple Stakeholders
Roper, Stuart; Davies, Gary - In: Journal of marketing management : MM 23 (2007) 1, pp. 75-91
Persistent link: https://www.econbiz.de/10008416710
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Business to business branding: external and internal satisfiers and the role of training quality
Roper, Stuart; Davies, Gary - In: European journal of marketing : EJM 44 (2010) 5, pp. 567-591
Persistent link: https://www.econbiz.de/10008418465