The authors study users’ click behavior on organic and sponsored links after a keyword search at a search engine. Using a dataset obtained from a search engine, they analyze over 1.5 million user searches for multiple keywords over the span of one month. They find that consumers’ click...

We study multi-period salesforce incentive contracting when sales agents can dynamically choose between a safe action and a bold or risky action, where the bold action has higher expected sales but also higher polarization in sales and higher effort cost. Using a two-period model with ex-ante...