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Skiera, Bernd - In: Marketing : journal of research and management 6 (2010) 1, pp. 91-99

Persistent link: https://www.econbiz.de/10003976444

Barrot, Christian; Albers, Sönke; Skiera, Bernd; … - In: International journal of electronic commerce : IJEC 14 (2009/10) 4, pp. 7-38

Persistent link: https://www.econbiz.de/10008903704

Heubrandner, Florian; Skiera, Bernd - In: Economics letters 108 (2010) 3, pp. 314-317

Persistent link: https://www.econbiz.de/10008806119

Schmitt, Philipp; Skiera, Bernd; Van Den Bulte, Christophe - In: Journal of marketing 75 (2011) 1, pp. 46-59

Persistent link: https://www.econbiz.de/10008840471

Wiesel, Thorsten; Skiera, Bernd; Villanueva, Julián - In: Journal of marketing 72 (2008) 2, pp. 1-14

Persistent link: https://www.econbiz.de/10003684070

Skiera, Bernd; Albers, Sönke - In: Handbuch Marktforschung : Methoden, Anwendungen, …, (pp. 467-497). 2008

Persistent link: https://www.econbiz.de/10003573307

Spann, Martin; Soukhoroukova, Arina; Skiera, Bernd - In: Handbuch Marktforschung : Methoden, Anwendungen, …, (pp. 791-809). 2008

Persistent link: https://www.econbiz.de/10003573345

Skiera, Bernd; Lambrecht, Anja - In: Handbuch Produktmanagement : Strategieentwicklung - …, (pp. 869-886). 2007

Persistent link: https://www.econbiz.de/10003511267

Wiesel, Thorsten; Skiera, Bernd; Villanueva, Julian - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 1, pp. 42-53

Persistent link: https://www.econbiz.de/10003982244

Hennig-Thurau, Thorsten; Malthouse, Edward C.; Friege, … - In: Journal of service research : JSR 13 (2010) 3, pp. 311-330

Persistent link: https://www.econbiz.de/10008652114

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