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Fostering the adoption of electric vehicles by providing complementary mobility services : a two-step approach using best-worst scaling and dual response
Hinz, Oliver; Schlereth, Christian; Zhou, Wenyan - In: Journal of business economics : JBE 85 (2015) 8, pp. 921-951
Persistent link: https://www.econbiz.de/10011382761
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Sample-based longitudinal discrete choice experiments : preferences for electric vehicles over time
Keller, Katharina; Schlereth, Christian; Hinz, Oliver - In: Journal of the Academy of Marketing Science 49 (2021) 3, pp. 482-500
Persistent link: https://www.econbiz.de/10012548052
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Onlinevertrieb von Premiumautomobilen : die virtuelle Produktionspräsentation in der Online Customer Journey
Schütz, Jonas - 2020
Persistent link: https://www.econbiz.de/10012622178
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Online lead generation : an emerging industry
Stolz, Simon; Wisskirchen, Kilian C.; Schlereth, Christian - In: Marketing review St. Gallen : Marketingfachzeitschrift … 38 (2021) 4, pp. 32-39
Persistent link: https://www.econbiz.de/10012614736
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Social capital accumulation through social media networks : evidence from a randomized field experiment and individual-level panel data
Weiler, Michael; Stolz, Simon; Lanz, Andreas U.; … - In: MIS quarterly 46 (2022) 2, pp. 771-812
Persistent link: https://www.econbiz.de/10013286499
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The Veblen effect revisited : literature and empirical analyses
Dahm, Jil-Marie - 2020
Persistent link: https://www.econbiz.de/10012421972
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Long-term brand equity measurement : status quo and challenges
Hein, Sebastian; Schlereth, Christian; … - In: Transfer : Zeitschrift für Kommunikation und … 65 (2019) 3, pp. 6-11
Persistent link: https://www.econbiz.de/10012110493
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Fracking : Messung der gesellschaftlichen Akzeptanz und der Wirkung akzeptanzsteigernder Maßnahmen
Süptitz, Joséphine; Schlereth, Christian - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 69 (2017) 4, pp. 405-439
Persistent link: https://www.econbiz.de/10011758881
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Predicting tie strength with ego network structures
Stolz, Simon; Schlereth, Christian - In: Journal of interactive marketing : a quarterly … 54 (2021), pp. 40-52
Persistent link: https://www.econbiz.de/10012592153