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Creating technology‐based merchandising ideas for hair coloring through weak signals, concept optimization and mind‐set segmentation

Gabay, Gillie; Flores, Laurent; Moskowitz, Howard; … - In: Journal of Consumer Marketing 27 (2010) 3, pp. 211-223

Purpose – The purpose of this paper is to demonstrate a concept‐response segmentation used to identify different customer “mind‐sets”. Based on this segmentation, in a merchandising situation, one can interact with the customer to identify the segment to which the customer belongs and...

Persistent link: https://www.econbiz.de/10014848795

Creating technology-based merchandising ideas for hair coloring through weak signals, concept optimization and mind-set segmentation

Gabay, Gillie; Flores, Laurent; Moskowitz, Howard R.; … - In: The journal of consumer marketing 27 (2010) 2/3, pp. 211-223

Persistent link: https://www.econbiz.de/10003987461

Human rights, democracy and good governance : learning from experience?

Maier, Andrea - In: Europe's near abroad : promises and prospects of the …, (pp. 69-93). 2008

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When closest is not always the best : the distributed p-median problem

Brimberg, Jack; Maier, Andrea; Schöbel, Anita - In: Journal of the Operational Research Society 72 (2021) 1, pp. 200-216

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Complexity results on planar multifacility location problems with forbidden regions

Maier, Andrea; Hamacher, Horst W. - In: Mathematical methods of operations research 89 (2019) 3, pp. 433-484

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Analyse de l'univers concurrentiel des sites de vente en ligne : une approche pa le Web Analytics

Mercanti-Guerin, Maria; Flores, Laurent - In: Vie & sciences de l'entreprise : VSE ; la revue de … 191/192 (2012), pp. 96-117

Persistent link: https://www.econbiz.de/10009768160

The future of communications - UNDERSTANDING CONSUMERS - Measuring the sales impact of brand websites - Brand websites: Future marketing tool.

Flores, Laurent - In: ADMAP : for decisionmakers in advertising, marketing, … 39 (2004) 9, pp. 78-81

Persistent link: https://www.econbiz.de/10006754632

Analyse de l'univers concurrentiel des sites de vente en ligne : une approche pa le Web Analytics

Mercanti-Guerin, Maria; Flores, Laurent - In: Vie & sciences de l'entreprise : VSE ; la revue de … 191/192 (2012), pp. 96-117

Persistent link: https://www.econbiz.de/10010160546

Focus: CRM & loyalty - Ten facts about the value of brand websites - A practical how-to guide to getting real value from your brand website -- Genuine customer relationships.

Flores, Laurent - In: ADMAP : for decisionmakers in advertising, marketing, … 39 (2004) 2, pp. 26-28

Persistent link: https://www.econbiz.de/10007791114

ONLINE ADVERTSING - Ten things you should know about online advertising - Want to know how to succeed online? New learnings provide the basic essentials.

Flores, Laurent - In: ADMAP : for decisionmakers in advertising, marketing, … 36 (2001) 4, pp. 34-35

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