This paper extends the Integration-Responsiveness ([Bartlett and Ghoshal, 1989] and [Prahalad and Doz, 1987]) international business framework of multinational companies (MNCs) strategies in order to explain the MNC's various approaches to managing strategic alliance portfolios. Our research...

Transatlantic trade relations between the European Union and the United States have evolved rapidly at the close of the 21st century. Alongside the benefits of free trade the relationship has been marred by trade disputes. The WTO arbitration and government and business initiated transatlantic...

Purpose: The purpose of this paper is to explore how business-to-business (B2B), intercultural, interpersonal salesperson–customer relationships develop using the lens of identity management theory (IMT; Imahori and Cupach, 2005). Design/methodology/approach: The research uses qualitative...