This paper examines various issues raised by the idea of Customer Relationship Management (CRM) and how it has affected traditional views on marketing. It uses three case studies from European telecommunications companies to illustrate the points made, focusing on how information technology in...

Purpose – To explore how information communication technologies (ICT) and the internet offer new opportunities for women to develop as entrepreneurs and innovators. To add to the literature and provide updated research to raise awareness about female-run ICT small...

Global brands and the building of brand equity in one of the most innovative business sectors, for the personal computer market, are examined within the context of the phenomenal growth of the IT industry. Research issues concerning data collection, timing and measures of brand performance for...

Purpose – This paper seeks to examine the antecedents of online shopper excitement, its consequences for behavioural intentions as expressed by intent to return, and positive word-of-mouth communication. Design/methodology/approach – A conceptual model is developed based on the literature....

There has been limited field research in the literature on international marketing and international business in the examination of the relative successes by firms in implementing global marketing strategies through their overseas subsidiaries in competition with one another abroad. The focus of...

Purpose – Dependence on access to European markets through subcontracting relationships with European firms has exposed subcontracting clothing and textile producers in less developed economies to the vagaries of international market competition. This paper aims to examine the problems that...

The research aims to provide actionable insights to a Dubai-based digital payment company following a leadership-driven organizational transformation. Semi-structured interviews with executives and staff were supplemented by observations and field notes. The study found that foreign employees...

This thesis presents the product of the research into the comparative marketing strategies of competing American, British and Japanese companies in the UK market. These companies were drawn from the audio/hi-fl, ball bearing, machine tools, microwave ovens and photocopier industries. A. The aims...

This study examines how social identity affects the generation of electronic word-of-mouth (eWOM). We develop a structural equation model (SEM) comprising self-enhancement, social capital, and social presence as explanatory variables of social identity. We propose that, through these variables,...

The main objective of this paper is to investigate how service quality and customer satisfaction are correlated to self-reported loyalty intentions in Islamic banks. The paper presents primary data collected by self-administered questionnaires involving a sample of 655 respondents from all local...