Showing 91 - 100 of 244
Purpose – This study seeks to examine the effect of two types of social influence, normative and informational, on travelers' perceptions of a destination's brand equity. Design/methodology/approach – A brand equity measurement model, previously developed for a tangible product brand, is...
Persistent link: https://www.econbiz.de/10014768311
Purpose The purpose of this paper is to determine the relative importance of deliberate learning, learning from experience and relevant learning co-variates in pursuing market learning, and to assess the impact of market learning on export performance in smaller firms....
Persistent link: https://www.econbiz.de/10014770827
Attempts to consider how a founder has reduced equivocality in relation to support networks and reducing risks, especially in an international environment. Presents the case studies of five Danish and Australian born global companies. Considers different global models and their limitations....
Persistent link: https://www.econbiz.de/10014674514
Purpose This study aims to gauge the interactive effect of export intensity and diversity on export performance among exporters in an emerging economy and explore the moderating effect of export intermediaries on the internationalization–export performance relationship....
Persistent link: https://www.econbiz.de/10014932084
Purpose – The purpose of this research is to identify and analyse the common characteristics and behaviour of entrepreneurs that affect the establishment of Born Global firms. The differences between the Australian and Swedish contexts will be scrutinized. Design/methodology/approach – This...
Persistent link: https://www.econbiz.de/10014903052
Persistent link: https://www.econbiz.de/10012810094
Purpose - This paper tests whether financial planning in Australia remains an industry or can be considered a profession Design/Method/Approach - A set of attributes of professionalism were derived from the literature-public/societal responsibility, a systematic body of theory, professional...
Persistent link: https://www.econbiz.de/10009457364
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