Zhao, Pengfei; Wu, Ji; Hua, Zhongsheng; Fang, Shijian - In: Industrial Management & Data Systems 119 (2019) 1, pp. 129-147
Purpose: The purpose of this paper is to identify electronic word-of-mouth (eWOM) customers from customer reviews. Thus, firms can precisely leverage eWOM customers to increase their product sales. Design/methodology/approach: This research proposed a framework to analyze the content of...