Cleeren, Kathleen; Verboven, Frank; Dekimpe, Marnik G.; … - In: Marketing Science 29 (2010) 3, pp. 456-473
The price-aggressive discount format, popularized by chains such as Aldi and Lidl, is very successful in most Western economies. Its success is a major source of concern for traditional supermarkets. Discounters not only have a direct effect on supermarkets' market shares, but they also exert...
