Macdonald, Stuart; Kam, Jacqueline - In: Scandinavian Journal of Management 25 (2009) 2, pp. 221-224
Summary Starbuck is critical of faddishness, and with good reason. Fads may come, and fads may go, but go they must--or must they? We look at the relentless pressure to publish in the top journals of Management Studies. There is no sign of decline, and yet such desperation to do something of...