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Three Dimensional - The markets of Japan, Korea, and China are far from homogeneous.
Kotabe, Masaaki; Jiang, Crystal - In: Marketing management : a quarterly business management … 15 (2006) 2, pp. 38-43
Persistent link: https://www.econbiz.de/10007225333
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Marketing - ?Qué atrae a los Consumidores de Asia?
Kotabe, Masaaki - In: Estudios empresariales : revista cuatrimestral (2005) 119, pp. 36-49
Persistent link: https://www.econbiz.de/10007226191
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An evolutionary stage model of outsourcing and competence destruction: A Triad comparison of the consumer electronics industry
Kotabe, Masaaki; Mol, Michael J.; Ketkar, Sonia - In: Management international review : mir ; journal of … 48 (2008) 1, pp. 65-94
Persistent link: https://www.econbiz.de/10007984689
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Outsourcing and its implications for market success: negative curvilinearity, firm resources, and competition
Kotabe, Masaaki; Mol, Michael J.; Murray, Janet Y.; … - In: Journal of the Academy of Marketing Science 40 (2012) 2, pp. 329-347
Persistent link: https://www.econbiz.de/10009831227
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Towards a marketing communications model for small political parties: A primary principles strategic perspective for developed countries
Thrassou, Alkis; Vrontis, Demetris; Kotabe, Masaaki - In: Cross cultural management : an international journal 18 (2011) 3, pp. 263-293
Persistent link: https://www.econbiz.de/10009286304
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Overcoming Inertia: Drivers of the Outsourcing Process
Mol, Michael J.; Kotabe, Masaaki - In: Long range planning : LRP ; international journal of … 44 (2011) 3, pp. 160-179
Persistent link: https://www.econbiz.de/10009017617
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Managerial ties, knowledge acquisition, realized absorptive capacity and new product market performance of emerging multinational companies: A case of China
Kotabe, Masaaki; Jiang, Crystal Xiangwen; Murray, Janet Y. - In: Journal of world business : JWB 46 (2011) 2, pp. 166-177
Persistent link: https://www.econbiz.de/10008849317
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Marketing–Industrial Design Integration in New Product Development: The Case of China*
Zhang, Dan; Hu, Peng; Kotabe, Masaaki - In: The journal of product innovation management : an … 28 (2011) 3, pp. 360-374
Persistent link: https://www.econbiz.de/10008877200
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Outsourcing, performance, and the role of e-commerce: A dynamic perspective
Kotabe, Masaaki; Mol, Michael J.; Murray, Janet Y. - In: Industrial marketing management : the international … 37 (2008) 1, pp. 37-46
Persistent link: https://www.econbiz.de/10008880096
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Contemporary Research Trends in International Marketing: The 000s
Kotabe, Masaaki; Jiang, Crystal X. - In: The Oxford handbook of international business. 2009
Persistent link: https://www.econbiz.de/10012885682