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The moderating influences on the relationship of corporate reputation with its antecedents and consequences: A meta-analytic review

Ali, Raza; Lynch, Richard; Melewar, T.C.; Jin, Zhongqi - In: Journal of Business Research 68 (2015) 5, pp. 1105-1117

Through a meta-analytical approach, we test the antecedents and consequences of corporate reputation, examining specifically the moderating roles of three study variables: country of study, stakeholder group, and reputational measure. The study presents a comprehensive overview of three...

Persistent link: https://www.econbiz.de/10011209094

Corporate identity: Concept, components and contribution

Melewar, T.C.; Karaosmanoglu, Elif; Paterson, Douglas - In: Journal of general management 31 (2005) 1, pp. 59-82

Persistent link: https://www.econbiz.de/10006606022

ARTICLES - International Corporate Visual Identity: Standardization or Localization?

Melewar, T.C.; Saunders, John - In: Journal of international business studies : JIBS ; a … 30 (1999) 3, pp. 583-598

Persistent link: https://www.econbiz.de/10005897678

Seven dimensions of corporate identity: A categorisation from the practitioners' perspectives

Melewar, T.C.; Karaosmanoglu, Elif - In: European journal of marketing : EJM 40 (2006) 7, pp. 846-869

Persistent link: https://www.econbiz.de/10007271131

The relationship between corporate websites and brand equity: A conceptual framework and research agenda

Argyriou, Evmorfia; Kitchen, Philip J.; Melewar, T.C. - In: International journal of market research : JMRS ; the … 48 (2006) 5, pp. 575-600

Persistent link: https://www.econbiz.de/10007297065

Cause, effect and benefits of a standardised corporate visual identity system of UK-companies operating in Malaysia

Melewar, T.C.; Saunders, John; Balmer, John M.T. - In: European journal of marketing : EJM 35 (2001) 3-4, pp. 414-427

Persistent link: https://www.econbiz.de/10006091194

Global corporate visual identity systems: Using an extended marketing mix

Melewar, T.C.; Saunders, John - In: European journal of marketing : EJM 34 (2000) 5-6, pp. 538-550

Persistent link: https://www.econbiz.de/10006094443

International advertising strategy: A review, reassessment and recommendation

Melewar, T.C.; Vemmervik, Claes - In: Management decision : MD 42 (2004) 7-8, pp. 863-881

Persistent link: https://www.econbiz.de/10006549522

International advertising strategy: A review, reassessment and recommendation

Melewar, T.C.; Vemmervik, Claes - In: Management decision : MD 42 (2004) 7, pp. 863-881

Persistent link: https://www.econbiz.de/10006550032

Is the French Model of Capitalism Becoming Like the Anglo-Saxon Model?

Melewar, T.C.; Mott, Andrea - In: Journal of general management 28 (2003) 4, pp. 47-63

Persistent link: https://www.econbiz.de/10006612853