Purpose – This paper aims to introduce the special issue on the marketing perspectives of logistics service providers and the relevant papers. The paper also aims to introduce the concept of outsourcing in general and logistics outsourcing in particular that is directly relevant to the genesis...

pt. 1. Scope and scale of nation branding -- pt. 2. Conceptual roots of nation branding -- pt. 3. Ethical and pragmatic issues in nation branding -- pt. 4. Current practice and future horizons for nation branding.

Purpose: This study aims to investigate the perceived role of the Islamic medical care practice of Muslim doctors in Malaysian Muslim-friendly private hospitals. Design/methodology/approach: Data were collection through self-administered questionnaires voluntarily submitted by the respondents....

Purpose Emerging interest in medical tourism products offers a lucrative market and opens doors for Malaysia in positioning itself as a Muslim-preferred halal medical care center point. In spite of the tremendous capability of this industry, the Muslim-friendly medical tourism practice is...

Purpose The World Islamic Tourism Mart in Malaysia has been attracting Muslim tourists from all over the world to choose Malaysia as their Islamic tourism destination. This paper aims to implement the concept of the travel career ladder (TCL) with the main purpose of the antecedents of travel...