Pangarkar, Nitin; Pangarkar, Natasha - In: Journal of Business Strategy 43 (2021) 5, pp. 298-305
Purpose: This study aims to propose a framework to help firms craft value-creating strategies for multiple stakeholders. Design/methodology/approach: The study uses an inductive methodology based on analysing strategies for two exemplar companies, namely, Starbucks and Wagestream. Key insights...