Purpose: Identity is often used in wine territory narratives but its meaning is rarely explored with industry actors. This paper aims to present the development and application of a four-step iterative process for engaging an industry in a complex and deep reflection about its shared identity:...

Purpose: Wineries face an increasing need to add value to wine tourism experiences. The goal of this study is to measure the performance of wine tourism business in several wine regions of the world and explain how performance correlates with winery characteristics and the regional environment....

While accused for wrong ways he has leaded (North/South imbalance, environmental troubles, food crisis, rural desertification…), agricultural development has lost credibility, and with him public policies linked. With an historical point of view, we attempt in this paper to show that fifty...

The widespread assumption that mergers are the best way for cooperatives to break free from their ?natural? territorial anchoring. (perceived to be a strong impediment to their global insertion) is questionable. Observation of the recent merging processes of wine-cooperatives shows a more subtle...

Purpose – Working from the example of two of the main players in the Aquitaine wine sector; the co‐operatives and the wine merchants, the aim of this paper is to analyse the nature of strategic operations from the point of view of the concentration process taking place in the...

Based on the main specificity of the wood fili√re, i.e. its strong dependence on the wood resource, the present article focuses on how this dependence configures the Aquitaine region's wood innovation system. More particularly, we attempt to analyze the effects and impacts of the promotion of...