Rodhain, Angélique; Aurier, Philippe - In: Journal of Product & Brand Management 25 (2016) 1, pp. 84-97
relationships children develop with their family, peers and teacher. Design/methodology/approach – In all, six classes in French … primary schools are observed for six months. Among the 112 children observed, aged 10-11 years, 24 of them are interviewed … spheres (peers, parents and teacher) relative to this relationship. Then, the most frequent trajectories children follow …