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Why and how do founding entrepreneurs bond with their ventures? : neural correlates of entrepreneurial and parental bonding

Lahti, Tom; Halko, Marja-Liisa; Karagozoglu, Necmi; … - In: Journal of business venturing 34 (2019) 2, pp. 368-388

Persistent link: https://www.econbiz.de/10011995365

Risk Patterns and Correlated Brain Activities. Multidimensional Statistical Analysis of fMRI Data in Economic Decision Making Study

Bömmel, Alena; Song, Song; Majer, Piotr; Mohr, Peter; … - In: Psychometrika 79 (2014) 3, pp. 489-514

neuroeconomics. Here, we analyze functional magnetic resonance imaging (fMRI) data on 17 subjects who were exposed to an investment …</CitationRef>). We obtain a time series of three-dimensional images of the blood-oxygen-level dependent (BOLD) fMRI signals. We apply a …

Persistent link: https://www.econbiz.de/10010998742

Cognitive biases in private branding (an fMRI experiment of over-the-counter drugs)

Lugli, Gianpiero; Vergura, Donata Tania; Dio, Cinzia Di; … - In: MERCATI E COMPETITIVITÀ 2012/2 (2012) 2, pp. 105-123

The present study aims to analyze the neural mechanisms involved in private label choice by means of fMRI. The purpose …

Persistent link: https://www.econbiz.de/10010876169

The Aging Investor: Insights from Neuroeconomics

Mohr, Peter N. C.; Heekeren, Hauke R. - Sonderforschungsbereich 649: Ökonomisches Risiko, … - 2012

Individuals in most industrialized countries have to make investment decisions throughout their adult life span to save for their retirement. These decisions substantially affect their living standards in old age. Research on cognitive aging has already demonstrated several changes in cognitive...

Persistent link: https://www.econbiz.de/10011277285

Combined effects of attention and motivation on visual task performance: transient and sustained motivational effects

Engelmann, Jan B.; Damaraju, Eswar; Padmala, Srikanth; … - Volkswirtschaftliche Fakultät, … - 2009

were observed in several of these brain regions, too, suggesting that both transient and sustained fMRI signals may …

Persistent link: https://www.econbiz.de/10011260016

Chen, Ying; Härdle, Wolfgang K.; He, Qiang; Majer, Piotr - Sonderforschungsbereich 649: Ökonomisches Risiko, … - 2015

Risk attitude and perception is reflected in brain reactions during RPID experiments. Given the fMRI data, an important … the fMRI data. In order to cope with this fact we propose a 3D Image Functional Principal Component Analysis (3D Image …

Persistent link: https://www.econbiz.de/10011261760

Kijken in het brein: Over de mogelijkheden van neuromarketing

Smidts, A. - Erasmus Research Institute of Management (ERIM), ERIM … - 2002

Rede, in verkorte vorm uitgesproken bij de aanvaarding van het ambt van hoogleraar Methodologie van Research in Marketing aan de Faculteit der Bedrijfskunde van de Erasmus Universiteit Rotterdam op vrijdag 25 oktober 2002

Persistent link: https://www.econbiz.de/10005304715

Advancing (neuro)entrepreneurship cognition research through resting-state fmri : a methodological brief

Ooms, Frédéric; Annen, Jitka; Panda, Rajanikant; … - In: Entrepreneurship theory and practice : ET&P 48 (2024) 2, pp. 719-741

Persistent link: https://www.econbiz.de/10014584012

Risk Patterns and Correlated Brain Activities. Multidimensional statistical analysis of fMRI data with application to risk patterns

Myšičková, Alena; Song, Song; Majer, Piotr; Mohr, … - Sonderforschungsbereich 649: Ökonomisches Risiko, … - 2011

neuroeconomics. Here, we reanalyze functional magnetic resonance imaging (fMRI) data on 17 subjects which were exposed to an …-oxygen-level dependent (BOLD) fMRI signals. Our goal is to capture the dynamic behavior of specific brain regions of all subjects in this …

Persistent link: https://www.econbiz.de/10009364994

The Neuroeconomics of Voting: Neural Evidence of Different Sources of Utility in Voting

Bischoff, Ivo; Neuhaus, Carolin; Trautner, Peter; … - Volkswirtschaft Abteilung, Fachbereich … - 2012

patterns of neural activity in different voting situations. We conduct an fMRI-experiment which investigates neural activation …

Persistent link: https://www.econbiz.de/10010556284