Cover -- Half-Title Page -- Title Page -- Copyright Page -- Contents -- Preface -- Introduction -- 1. Spatial Marketing and Geomarketing -- 1.1. Defining space -- 1.2. From geomarketing to spatial marketing -- 1.2.1. Spatial marketing: between economics and geography -- 1.2.2. Definition of...

Cover -- Half Title -- Series Information -- Title Page -- Copyright Page -- Dedication -- Table of contents -- Figures -- Acknowledgements -- Introduction -- 1 Once upon a word… -- Rumors or word of mouth? -- Towards a comprehensive definition of WOM -- WOM in marketing: the birth of WOMM --...

The Retail Revival: Reimagining Business in the New Age of Consumerism; Contents; Acknowledgments; Introduction: Revolutions and Revivals; Part 1: The End; 1 It's Not a "Recession"!; Where Were You in '62?; More! And More! And More!; Chocolate or Vanilla?; The Industrial Devolution; Scorched...

What does it mean when consumers "shop with a conscience" and choose products labeled as fair or sustainable? Does this translate into meaningful changes in global production processes? To what extent are voluntary standards implemented and enforced, and can they really govern global industries?...

Pink ribbons, red dresses, and greenwashing--American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein...

The shopping centre has become an established feature of urban structure over the past thirty years. Development of centres has been rapid and little attempt has been made to consider the development process and the problems caused by it. There is a growing awareness that centres are not always...

This textbook provides an up-to-date, comprehensive and fully integrated treatment of retailing as a) and industry, b) a force shaping social attitudes and contemporary culture, and c) a force for change in modern townscapes. Unlike other texts which focus on specific topics, this book provides...

After decades of turmoil and trauma, the Brezhnev era brought stability and an unprecedented rise in living standards to the Soviet Union, enabling ordinary people to enjoy modern consumer goods on an entirely new scale. This book analyses the politics and economics of the state's efforts to...

Utility-based theory and the fallback choice-theoretic framework are shown to be biased, irremediably flawed and misleading. A radically different theory of value and of consumer behaviour is proposed based on existential interpretations of scarcity, value and self-interest. For self-conscious...

The Consuming Temple Cover -- Contents -- Acknowledgments -- Introduction -- 1. Jerusalem's Terrain: The Department Store and Its Discontents in Imperial Germany -- 2. Dreamworlds in Motion: Circulation, Cosmopolitanism, and the Jewish Question -- 3. Uncanny Encounters: The Thief, the Shopgirl,...