Changing consumer and market demands is an important driver behind the challenges and opportunities that are facing the agriculture and agri-food sector in Canada and that will influence the sector's profitability and competitiveness in the future. It is therefore important to understand...

Three axioms underpin consumer choice in neoclassical theory: weak order, independence, and continuity. Two of these axioms may not hold, however, for consumers’ choices regarding genetically modified (GM) food. Consumers may evaluate product attributes differently depending on whether the...

Information on production methods (genetic modification or organic production) and locations (country of origin) are commonly found on food package labels. Both pieces of information may be used as a proxy for food safety and quality by consumers. Our study investigates the interactive effects...

In a survey of UK consumers, we elicited their willingness to accept (WTA) a discount for GM foods and willingness to pay (WTP) a premium for non-GM foods in order to assess their valuation on the non-GM characteristic in food products. Mean WTA is found to exceed mean WTP, suggesting the...

Our study uses contingent valuation survey data (WTA and WTP) collected in the UK to examine consumers' behavioral intention with regard to GM food. In particular, we characterize respondents who selected "Don't Know" and "Protest" options in WTP questions in terms of what they would do when...

The inception of genetic modification (GM) techniques in food production conveys both opportunities - improve food production technologies and/or product differentiation - and risks - dread of a change of the technological status quo, ambiguity in the food properties..…. Hence, some research...

European consumers and, in particular, German consumers are known to be very critical towards the introduction of genetically modified (GM) foods. It is analyzed here whether German consumers do reject second-generation GMO foods, too. Whereas first-generation GM crops induced producer-related...

Numerous qualitative studies have examined consumer attitudes towards genetically modified foods. This research adds to those studies by using choice modelling methods to examine the extent to which Western Australian consumers are willing to pay to avoid GM foods, if at all. The questionnaire...

The results of a nationwide New Zealand survey into willingness to pay (WTP) for six different genetically modified (GM) food products were used to estimate market-level demand curves for the products. The raw results clearly indicate that different New Zealanders have different WTP for GM food....