, marketing channels, service levels, pricing, communication with customers, persuading the customer, creating an effective …

Diffusion of many successful communication technologies, like telephony and television technology, follows an almost … technologies can be predicted accurately. However, the diffusion of other breakthroughs in communication technologies, like … interactive television, videotelephony or broadband mobile communication technology, shows a more erratic pattern. Introduction of …

. Originality/value – The paper brings together two schools of thought (globalization literature and communication theory) and, by …

satisfaction, trust, and communication, and shows the direct and indirect effects among those constructs and other constructs in an …

as the increased demand for product information and the growing reliance on electronic communication had an impact on … language of communication, in particular with the shift to processed products. A number of paradigms of Internet usage are …