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Being eaten by the dragon: Chinese takeovers
In: Strategic Direction 27 (2011) 5
Persistent link: https://www.econbiz.de/10015011691
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Slowly does it (the need for marketers to recognize the need to accommodate “slow culture )
Chmielowski, A. - In: Strategic Direction 27 (2011) 7
Persistent link: https://www.econbiz.de/10015011722
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The extraordinary emergence of China
Yueh, L. - In: Strategic Direction 27 (2011) 8
Persistent link: https://www.econbiz.de/10015011740
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Heading east? (difficulties experienced by UK marketers and brand managers when translating the growth of the Chinese economy into opportunities for their brands)
Costa, M. - In: Strategic Direction 27 (2011) 9
Persistent link: https://www.econbiz.de/10015011751
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Taming the dragon (the rewards and obstacles facing western marketers in China)
In: Strategic Direction 28 (2011) 1
Persistent link: https://www.econbiz.de/10015011789
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How Chinese managers can become effective global leaders
In: Strategic Direction 29 (2012) 1
Persistent link: https://www.econbiz.de/10015011936
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Mighty emperors of the east jumping wall to the west (Chinese brands take off in the west)
In: Strategic Direction 29 (2013) 4
Persistent link: https://www.econbiz.de/10015011954
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Business model innovation
In: Strategic Direction 39 (2023) 3, pp. 12-14
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...
Persistent link: https://www.econbiz.de/10015012101
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Best CEOs from inside or outside?
In: Strategic Direction 29 (2013) 6, pp. 21-23
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015012468
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What goes up and what goes down
In: Strategic Direction 33 (2017) 8, pp. 7-9
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...
Persistent link: https://www.econbiz.de/10015012538