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This paper aims at providing a theoretical framework in order to gain a better understanding of the signaling and labelling strategy impact on consumer’s perceptions of product attributes. This model is based on Nelson’s works regarding information economics and developments of cognitive...
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Consumers’ participation in the different phases of product or service production process is developing from ordinary to more creative forms. However, the literature has mainly focused on the latter, even though simple and non-creative participation is now widespread in our society. After...
Persistent link: https://www.econbiz.de/10011072155
consumer trust by increasing the possibility of detecting wrong labels. This lowers the incentive to produce low quality in the …
Persistent link: https://www.econbiz.de/10005812727
enhanced sustainable development. Sustainability labeling is a promising strategy to hedge against such failures. Labels could … also serve as a business risk-hedging tool. The existing labels for the CDM are not comprehensive enough, however. A two … the necessary bureaucracy this might not be feasible. Labels in the spirit of the existing approaches – addressing only …
Persistent link: https://www.econbiz.de/10005423913
on the existence of labels, which truthfully identify the CSR products. Public policies may promote consumer social …
Persistent link: https://www.econbiz.de/10011115530
This paper analyzes environmental labeling strategies in a duopoly market. We consider a three-stage game where firms successively choose their production technology, label signal and price. The willingness to pay for the environmental quality is explained by an altruistic parameter as consumers...
Persistent link: https://www.econbiz.de/10005780417
An increasing number of product labels is making environmental claims. Typically, these claims are non-verifiable to … such labels. We consider a model where firms in a competitive market choose product quality and the intensity of monitoring …
Persistent link: https://www.econbiz.de/10005730937
This paper considers the effects of labels in a vertically differentiated duopoly. A label certifies the level of a …
Persistent link: https://www.econbiz.de/10010891743