We consider a model of strategic informative advertising where the advertising is done on TV and where the TV channels …' advertising prices are endogenously determined. We discuss how these prices, and the advertising firms' advertising efforts, vary … channels is, the higher is the advertising price, and thus the less advertising is done. …

We consider a model where TV channels transmit advertising, and viewers dislike such commercials. We find that the less … differentiated the TV channels’ programs are, the lower is the amount of advertising in equilibrium. Relative to the social optimum …, there is underprovision of advertising if TV channels are sufficiently close substitutes. In such a situation, a merger …

This paper studies whether exposure to mass media and liking advertising are associated with an increased impulse buy … advertising in general is positively associated with impulse buying; for males, having a preference for informative advertising is …

We consider a model of a TV oligopoly where TV channels transmit advertising and viewersdislike such commercials. We … substitutes, there will be underprovisionof advertising relative to social optimum. We also find that the more viewers dislike ads …, themore likely it is that welfare is increasing in the number of advertising financed TV channels... …

advertising in that medium. We apply a simple model of a product market with network externalities where firms buy advertising …. The paper is the first combining a study of media markets with a behavioral foundation of how advertising affects the … demand for the advertised products. -- Advertising ; Media Market ; Availability Heuristic ; Network Externalities …

industry. We compare the equilibrium levels of advertising under private and mixed duopoly competition, and show that the … connection between programme quality and advertising incentives is drastically different in each scenario. We also consider the …

race. It follows that advertising universities on television would be effective in the university market. …

advertising to signal product quality. I present an equilibrium model that describes both consumers' and firms' learning and … decision-making under quality uncertainty. My model allows me to distinguish between two roles of informative advertising … advertising and social learning are two main factors for a new movie's success. The structural estimates imply that movie studios …

Television (TV), the predominant advertising medium, is being transformed by the micro-targeting capabilities of set …-by-second show and advertisement viewing model, using this approach to forecast consumers' exposure to advertising and the downstream … consequences for sales.We find that micro-targeting can lower advertising costs and raise incremental profit. Further, these …

Do news media bias content in favor of advertisers? We examine the relationship between advertising by auto … readers from other newspapers mitigates bias, while competition for advertising by online platforms exacerbates it. Finally …