findings highlight the importance of the media in facilitating informative advertising, and the pro-competitive role of … advertising …

for advertising but also allows it to more efficiently allocate scarce advertising space. In a baseline case, we … outlets: advertising space is limited or costly; there is heterogeneity across local media markets; or advertisers are … capacity-constrained (creating competition between outlets on the advertising-side of the industry). Even in these cases …

information, may be sufficient to signal high quality without any dissipative advertising …

marketing activities. We provide the first study on the causal effect of air pollution on advertising markets. Taking an … advertising spending. Specifically, a 10 unit (30% of one standard deviation) increase in the same month's average fine … particulate matter (PM2.5) concentration reduces monthly outdoor advertising spending by 2.5% or CNY 2.1 million per city …

This paper proposes a new measure of television advertising avoidance, the "Passive/Active Zap" (PAZ), as an occurrence … dataset to estimate the impact of advertising content and commercial break characteristics on PAZ behavior. The results show … that advertising avoidance is negatively associated with movie ads and positively associated with advertising for websites …

This paper addresses two aspects of advertising: its role in supporting entertainment and news, and its role as an … investment. The author argues that in both roles advertising's contribution to output is being undermeasured in the national … income accounts. In some cases, one unit of nominal advertising input should be counted as two units of real output. In rough …

We present a model of the TV-advertising market that encompasses both the product markets and the market for TV … a TV duopoly may reduce both the total number of viewers and the total amount of TV advertising. A softening of price … competition in each product market results in more investment in program quality, higher price per advertising slot, and more …

television and social media advertising. We find that television outlets whose viewers watch more television charge a lower price … more male audiences on television. Also consistent with the theory, we show that social media advertising markets feature a … trends in television advertising revenue. We use the model to quantify the impact of mergers, the effect of competition on …