We consider a model where TV channels transmit advertising, and viewers dislike such commercials. We find that the less … differentiated the TV channels’ programs are, the lower is the amount of advertising in equilibrium. Relative to the social optimum …, there is underprovision of advertising if TV channels are sufficiently close substitutes. In such a situation, a merger …

This paper studies whether exposure to mass media and liking advertising are associated with an increased impulse buy … advertising in general is positively associated with impulse buying; for males, having a preference for informative advertising is …

compare the equilibrium levels of advertising under private and mixed duopoly competition, and show that the connection … between program quality and advertising incentives are drastically different between both scenarios. We also consider the …

The current crisis of the media industry is a consequence of poor revenues from the advertising market. Actually …, advertising revenues are contributing more than 60% to the total revenues of German mass media, thus dominating the economic … performance of media firms. This empirical contribution seeks to understand the cyclical behavior pattern of the advertising …

advertising receipts. We show that this induces the editors of the newspapers to moderate the political message they display to …

We analyse the rivalry between two TV-channels competing both on the market for audience and the market for advertising …. We identify the nature of TV-programs emerging from this competition, and the quantity of advertising that TV …

This paper examines incentives for exclusive distribution of content in the presence of advertising. A monopoly seller …-maximising choice, even when distributors also sell advertising airtime. When distributors are purely advertising-funded, however, non …-exclusive contracting may instead be preferred. Advertising revenues accruing directly to the content provider may also generate a …

, since customers typically buy only one of the two products (e.g. in the case of newspapers, advertisers buy advertising …