Over more than a decade, advertising rates per 1000 viewers, television consumption as well as the number of … advertising spots have been steadily increasing. As a consequence, television has developed to the most important medium for the … advertising industry and attracts a 40% share of German gross advertising spending. Motivated by the recent slump of advertising …

stay in business. Nowadays, both product and corporate branding are important and given the increase in online advertising …, additional research to better understand advertising avoidance is needed. Most advertising avoidance studies to date measure … either task attention or attention to advertising. This paper contributes to a more holistic view of attention by examining …

We examine the incentives of a monopolistic search engine, funded by advertising, to provide reliable search results …

manipulability) of search and display advertising, and its effect on the incentives to distort organic search results as well as …

, since customers typically buy only one of the two products (e.g. in the case of newspapers, advertisers buy advertising …

with less effective display advertising and/or distorting sponsored results towards higher margin merchants (by … advertising, as intermediary or publisher, depend on asymmetries, monopolization and targeting. …