Showing 141 - 150 of 24,160
We examine the incentives of a monopolistic search engine, funded by advertising, to provide reliable search results …
Persistent link: https://www.econbiz.de/10011264249
with less effective display advertising and/or distorting sponsored results towards higher margin merchants (by … advertising, as intermediary or publisher, depend on asymmetries, monopolization and targeting. …
Persistent link: https://www.econbiz.de/10010836461
Payment card associations offer both debit and credit cards and, until recently, engaged in a tie-in on the merchant side through the so-called honour-all-cards (HAC) rule. The HAC rule came under attack on the grounds that the credit and debit card markets are separate markets and that the...
Persistent link: https://www.econbiz.de/10005497791
manipulability) of search and display advertising, and its effect on the incentives to distort organic search results as well as …
Persistent link: https://www.econbiz.de/10010740570
Theories of multi-sided markets suggest that a platform’s pricing strategies on different sides of the market are closely linked, and in particular, an increase in competition on one side may lead to an increase in price on other sides. We empirically examine platforms’ pricing strategies by...
Persistent link: https://www.econbiz.de/10008673515
We review the economics of superstars, originally developed for stars in traditional media, and discuss whether they are applicable for the (allegedly) novel phenomenon of stars in social media (influencer, micro-celebrities). Moreover, we analyse potentially new factors for creating social...
Persistent link: https://www.econbiz.de/10011995125
This paper provides an economic analysis of recent vertical and horizontal mergers in the U.S. industry for audiovisual media content, including the AT&T-Time Warner and the Disney-Fox mergers. Using a theory-driven approach, we examine economic effects of these types of mergers on market...
Persistent link: https://www.econbiz.de/10012015849
Dominant or apparently dominant internet platform increasingly become subject to both antitrust investigations and further-reaching political calls for regulation. While Google is currently in the focus of the discussion, the next candidate is already on the horizon - the ubiquitous online...
Persistent link: https://www.econbiz.de/10011492570
The world of audiovisual online markets is rapidly changing. Not long ago, it was dominated by linear television, transmitted terrestrially, through cable networks or via satel-lite. Recently, streaming services like Netflix, YouTube, Amazon Prime and others have emerged as new suppliers of...
Persistent link: https://www.econbiz.de/10012197947
The paper analyses the economics behind algorithmic search and recommender services, based upon personalized user data. Such services play a paramount role for online services such as marketplaces (e.g. Amazon), audio streaming (e.g. Spotify), video streaming (e.g. Netflix, YouTube), app stores,...
Persistent link: https://www.econbiz.de/10012418112