advertising reduces the platform's attractiveness but enhances advertisers' market power. If ads are uninformative, the platform … optimally attracts only niche advertising. This is however not feasible if search costs cannot be made su ciently low, in which … unable to attract consumers with uninformative ads. The analysis is extended to allow advertising to include product …

During the last decade the internet has been the fastest growing segment in advertising. Exploiting Nielsen data, we … analyze the advertising pattern displayed by the population of organizations (i.e. companies, non-profit institutions and … expenses more than smaller firms. In the lack of firmspecific output data, we also estimate a homothetic advertising cost …

Does advertising revenue increase or diminish content differentiation in media markets? This paper shows that an … causal effect of advertising on the YouTubers' content choice. The analysis of around one million YouTube videos shows that … advertising leads to a twenty percentage point reduction in the YouTubers' probability to duplicate popular content, i.e., content …

This paper studies the effect of advertising on content differentiation on YouTube, the second-most visited website in … the world. I demonstrate that an exogenous increase in the feasible advertising quantity leads to a considerable decrease …; thus, viewers who perceive advertising as a nuisance – and therefore as an implicit price they have to pay – could easily …

classified advertising - across US counties between 1995 and 2009. This setting allows us to separate the effect of competition … for classified advertising from other changes brought about by the Internet, and to compare newspapers that relied more or …

classified advertising - across US counties between 1995 and 2009. This setting allows us to separate the effect of competition … for classified advertising from other changes brought about by the Internet, and to compare newspapers that relied more or …

During the last decade the internet has been the fastest growing segment in advertising. Exploiting Nielsen data, we … analyze the advertising pattern displayed by the population of organizations (i.e. companies, non-profit institutions and … expenses more than smaller firms. In the lack of firmspecific output data, we also estimate a homothetic advertising cost …

During the last decade the internet has been the fastest growing segment in advertising. Exploiting Nielsen data, we … analyze the advertising pattern displayed by the population of organizations (i.e. companies, non-profit institutions and … expenses more than smaller firms. In the lack of firmspecific output data, we also estimate a homothetic advertising cost …

market power in online advertising markets looks very different at the end of the decade. …