Under the current market structure in the TV industry advertising prices are typically set by TV channels while viewer … the willingness to pay for rival channels. We find that a shift to a market structure where advertising prices as well as …

Under the current market structure in the TV industry advertising prices are typically set by TV channels while viewer … the willingness to pay for rival channels. We …find that a shift to a market structure where advertising prices as well as …

sufficiently reduces advertiser profits. Newspaper competition generally reduces the impact of advertising. In fact, as the size of … advertising grows, newspapers may paradoxically reduce advertiser bias, due to increasing competition for readers. However …

channels involved but imposed a behavioral remedy prohibiting the merger of their respective advertising sales services. To do … the increase in prices and amounts of advertising, due to the cross-side externalities between viewers and advertisers …

advertising levels, and the impact of entry and mergers. We show that novel forces come into play, which reflect the outlets …' incentives to control the composition of the customer base in addition to its size. We link consumer preferences and advertising …

media platforms choose also their level of advertising. We compare the equilibrium levels of quality, advertising and … regimes depends, crucially, on the interplay between the net direct effect of advertising on welfare and the degree of … advertising as a way of financing publicly-owned platforms. …

, magazines, newspapers, the Internet, and television (the illustrative example henceforth). Most advertising expenditures are … incurred for these media. They are also mainly supported by advertising revenue. Early work stressed possible market failures … sides are coordinated by broadcasters (or “platforms”) that choose ad levels and program types, and advertising finances the …

, magazines, newspapers, the Internet, and television (the illustrative example henceforth). Most advertising expenditures are … incurred for these media. They are also mainly supported by advertising revenue. Early work stressed possible market failures … sides are coordinated by broadcasters (or 'platforms') that choose ad levels and program types, and advertising finances the …

, magazines, newspapers, the Internet, and television (the illustrative example henceforth). Most advertising expenditures are … incurred for these media. They are also mainly supported by advertising revenue. Early work stressed possible market failures … sides are coordinated by broadcasters (or "platforms") that choose ad levels and program types, and advertising finances the …