increases advertising clutter (leading to a potential downward spiral), may reduce total welfare and content quality, and can …

Since the fall of 2008, a debate has raged in Washington over "targeted online advertising," shorthand for the … online advertising will not fund the Internet's future, what will? As both the desire for "free" services and content and the … infrastructure and making ads less annoying and more informative. Smarter advertising ultimately makes all kinds of speech more cost …

The Federal Trade Commission should avoid laying the groundwork for more onerous regulation of the online advertising … Online Behavioral Advertising," the burden of proof remains on the FTC to show how concrete, not conjectural harms, would … flow from efforts to create more targeted forms of advertising, before creating more regulatory mandates that would co …

advertising in that medium. We apply a simple model of a product market with network externalities where firms buy advertising …. The paper is the first combining a study of media markets with a behavioral foundation of how advertising affects the …

industry. We compare the equilibrium levels of advertising under private and mixed duopoly competition, and show that the … connection between programme quality and advertising incentives is drastically different in each scenario. We also consider the …

Over more than a decade, advertising rates per 1000 viewers, television consumption as well as the number of … advertising spots have been steadily increasing. As a consequence, television has developed to the most important medium for the … advertising industry and attracts a 40% share of German gross advertising spending. Motivated by the recent slump of advertising …

We study the relation between ad networks, consumer privacy and the online advertising market. We consider two …). We show that tracking may increase or decrease the provision of ads, depending on its effect on expected advertising …