Kayande, Kayande, U.; de Bruyn, de Bruyn, A.; Lilien, … - Erasmus Research Institute of Management (ERIM), … - 2006
models and reduce the mental model-MDSS gap, resulting in better MDSS evaluations: providing feedback on the upside potential … model with the MDSS. We hypothesize that, in tandem, these two types of MDSS feedback induce marketing managers to update … their mental models, a process we call deep learning, whereas individually, these two types of feedback will have much …