Zhang, Jing; Jiang, Yanxin; Shabbir, Rizwan; Duan, Yanling - In: Asia Pacific Journal of Marketing and Logistics 27 (2015) 2, pp. 267-293
Purpose – Literature has not paid enough attention to the antecedents of market orientation in the context of transitional economy and many authors focus on internal antecedent factors which could be controlled by the organizations. To address the research gaps, the purpose of this paper is to...