In a time of economic crisis there can be easily observed the difficulty in finding managerial viable solutions to support the business at least at a level considered satisfactory in terms of economic performance. The managers will try to adopt marketing strategies able to drive to the...

The cultural heritage represents animportantasset that can be engagedand capitalized in order to support the sustainable development of the local communities. Turning to the best account of the cultural heritage represents also an important driver for the sustainable development of the travel...

The cultural heritage, including, according to the UNESCO definition, the assembly of monuments, groups of buildings, and sites which are of outstanding universal value from the historical, aesthetic, ethnological or anthropological point of view, represents an important asset that can be...