Whether expensive advertising or just low cost publicity, promotional strategies imprint their persuasive items on the … public’s brain and conscience, by manipulating audio, visual and language ingredients. They struggle against human passivity …

language. The blog owners get financial profits out of placing various advertisements on their personal sites. …

language dimensions of the argumentation in economy has advantages for the field of the explanation and the epistemology in the …

language dimensions of the argumentation in economy has advantages for the field of the explanation and the epistemology in the …

. Information can come through two different channels: advertising and sequential consumer search. We arrive at the following … results. First, there is no monotone relationship between prices and the degree of advertising. Second, advertising and search … are “substitutes” for a large range of parameters. Third, when the cost of either search or advertising vanishes, the …

The advent of online advertising has simultaneously created unprecedented opportunities for advertisers to target …

This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social status. A … monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth. Advertising …