Whynes, David K.; Sach, Tracey H. - In: Social Science & Medicine 65 (2007) 5, pp. 946-957
Contingent valuation (CV) studies in health care have used the willingness to pay (WTP) approach, to the virtual exclusion of willingness to accept (WTA). Outside the health care field, disparities between WTP and WTA values have been observed. Were such disparities to be demonstrated for health...