The purpose of this paper is to analyze the marketing performance of wheat farmers in Illinois and Kansas over 1982â … marketing performance of wheat farmers in Illinois and Kansas is about equal to the market if a 24- or 20-month market benchmark … harvest benchmark is used. The sensitivity of marketing performance to the market benchmark considered is explained by the …

internal (technical and allocative) and boundary (marketing) sources. This decomposition allows us to evaluate the channels … because they can secure more favorable prices (higher marketing efficiency) and execute production plans accordingly (higher …

Pulse production in the United States has become geographically specific and concentrated, and the marketing channels … proprietary marketing firms which are vertically integrated as national packagers and exporters, and procure directly from pulse … pulses, merging regional marketing agencies into a single national cooperative marketing agency in common, and/or by …