Mutual funds are the primary providers of investment management services to 401(k) pension plans. These plans are complex to operate and administer and subject to multiple regulators. Third-party revenue sharing is used to pay some portion of plan service provider costs, other than employer/plan...

This article explores the relationships of mutual fund advertising and investor skill in making fund choices. Fund advertising dominates the choices of unsophisticated investors. Advertising appeals to investor emotions by resonating with current beliefs, not by providing information that...

In summary, the ex ante evidence suggests strong preference relationships for the three sets of risk-return variables analyzed. Further, there appear to be differences among the nature and shape of the relationships as evidenced by the statistical tests: one, the association between risk and...