In their quest to move toward free‐market economics, different nations have adopted contrasting strategies in implementing reforms. The Czechs and Slovaks, adjacent nations with similar natural resources, were both united for a substantial period of time. Although both shared a common...

Purpose The purpose of this paper is to provide a systematic review of the literature addressing internationalisation of firms from Central and Eastern Europe (CEE). Design/methodology/approach This paper presents an inter-disciplinary systematic review of literature about the...

Morocco is a multicultural society, in which the Imazighen (Berbers) are the Indigenous people. They are Muslim but not Arab. They make up the majority of the population in Morocco. This article examines their self‐employment activities, reflecting a pattern of occupational clustering...

Many market research methods normally used in the West encounter a variety of problems if relocated to environments that are culturally very different. This article is about the Kyrgyz Republic, where assumptions of mainstream marketing simply do not apply. In order to engage in successful...