We test whether the use of an honesty priming task can help mitigate hypothetical bias in stated preference choice experiments (CE). Using a between-sample design, we conducted hypothetical and non-hypothetical choice experiments with seven treatments. Our results suggest that marginal...

Consumers face an increasing availability of information on health and nutritional aspects of foods, especially on food package labels. Previous research has identified that this information is positively valued, but the effect of presenting several items of information simultaneously is not...

Consumers are facing increasing information on health and nutritional aspects of foods, an important source of which is that presented in food packages. Prior research has identified that this information is positively valued, but the effect of multiple information items simultaneously is not so...

In this paper we estimate the willingness to pay for mix of renewable sources of electric power by means of a discrete choice experiment survey conducted in Spain in 2010. Two main categories of power supply attributes are explored: source of renewable power (wind, solar and biomass) and the...

This paper analyzes the intention to use (pure) biodiesel under different scenarios. A model of the intention to use biodiesel has been developed based on the Theory of Planned Behavior (TPB) and estimated using data from a survey conducted in Spain in 2010. Results show that the intention to...