Perez, Lautaro; Boland, Michael A.; Schroeder, Ted C. - In: International Food and Agribusiness Management Review 06 (2003) 04
The objective of this research is to identify Chilean consumer attitudes towards COO (Country-of-Origin) labeling, determine the importance of COO, and identify consumers who are most likely to buy COO-labeled beef products from Uruguay. The results suggest that age, number of children at home,...