Purpose – Latent constructs represent the building blocks of marketing theory. The purpose of this paper is to provide … marketing researchers with a practical procedure for writing construct definitions. Design/methodology/approach – The paper … reviews important contributions to construct definition in the literature from marketing, management, psychology and the …

Purpose – Structural equation modelling (SEM) is a method that is very frequently applied by marketing and business … thought that the quality of the new advances in marketing and business theory depends, in part, on how well SEM is applied …‐based papers and 472 applications, i.e. all the SEM‐based studies published in four leading marketing journals during the period …

saliency of this interface to corporate marketing scholars and practitioners alike. Design/methodology/approach – This article … domain of corporate marketing, this study confirms the extant literature, which suggests that, in addition to comprehending … implications – Within corporate marketing contexts, organisations should be mindful of the critical importance of the corporate …

outcomes of consumer perceptions on issues pertaining to the unethical marketing behavior of firms. It specifically … ideology and his/her perceptions regarding the unethical marketing behavior of firms; the effect of perceived unethical … marketing behavior on trust in firms; and the moderating role of gender, age, and education of the consumer. Design …

been largely neglected in marketing. Existing literature exploring spirituality has suggested consumers in this area can … contributions. First, consumption of spirituality in marketing is under researched. The current research found that individuals did …

Purpose – Much of the success of a relationship marketing program rests on the consumers' choice to participate in a …

important insights for marketing managers. Specifically, companies need to be aware of and to deliver a consistent and … attractive identity of both their salespeople and their company. Moreover, marketing communications that attempt to connect a …

portfolio theory are described and summarised. Based on this review the author suggests that for industrial marketing and …