This paper attempts to develop a typology of current approaches to marketing in UK industry. It reports the results of … a national postal survey of over 1,000 UK chief marketing executives. Cluster analysis was used on the survey data to … isolate four distinct marketing approaches which are current in UK industry. These are described as “marketing philosophers …

The basic assumptions underlying the marketing approach, both in terms of theory and practice, are considered … relationship between supplier and user which can be used to illustrate some of the problems of extending the marketing analogy to … the public services sector as well as some of the remaining contradictions in much marketing practice itself.  …

Values have become a subject of growing interest, and are now generally accepted as an important factor in marketing …

discussing several practical marketing implications, e.g. the development of salespeople as “para‐consultants”, the importance of …

A literature review on interface development between marketing and finance precedes the report of a study exploring … positive factor. Only in areas of knowledge and understanding of each other′s function was there dissonance between marketing …

The international marketing ethics problems encountered by a representative sample of Australian firms engaged in … international business are examined. The executive in charge of international marketing in 38 firms (a 25 per cent response rate …

concept of advertising and marketing and the effects of advertising and marketing of their services on professional ethics …

marketing planning practices. Often practices, if they exist at all, are founded on traditional industry practices and … experiences which may not be suitable when translated into use with small businesses. Often the result is inadequate marketing and … business failure. The need exists to increase the awareness of small firms to the importance of a planned approach to marketing …