The role concept has been largely ignored in recent marketing channels literature. The authors address this issue from … the wholesaling perspective, conceptualising the wholesaler′s role in terms of six marketing functions that they perform … perceive themselves to be more important performers of each marketing function than do manufacturers. The implications of these …

This pragmatic research in the marketing of industry‐specialised commercial systems operating upon mid‐range computers … response questionnaires and personal interviews with senior management it looks at the strategic marketing priorities of three … these marketing priorities with the purchasing strategies of ten departmental end‐users representing a range of business …

The concept of “motive” is employed very inconsistently in marketing. Some, including both general marketers and … in marketing strategy because they direct the consumer′s response to certain wants (i.e. products) perceived to possess …

In order to assure that the basic objectives of a national tourist organisation are achieved, tourism marketing … strategy at corporate level should be intimately related to tactical marketing planning. This article, the second of a two … and private enterprises when planning, executing and controlling tourism marketing strategies and tactics for both short …

The alternatives to marketing orientation are identified, the requirements for marketing orientation examined and the … differences between the marketing concept and the functional implementation distinguished. The required tasks and operations of a … marketing‐oriented organisation and the present limited adoption of the concept as compared with the functions of marketing are …

industry′s failure. A review of the marketing literature on fishing and auction sales in Japan is presented and the results of …

An attempt is made to assess consumer sentiment in Hong Kong towards marketing by measuring consumer attitudes towards … the four components of the marketing mix – product, price, advertising and retailing. The finding, showed that Hong Kong … consumers had a slightly favourable attitude towards marketing. Among the four marketing areas, product was most favourably …

In the last three years, the number of simulations available to marketing educators has grown from about two to seven … from action learning principles. Directions for development of a future “perfect” marketing simulation are presented.  …

impact on the European marketing scene during the 1990s (and beyond). While disagreeing somewhat as to the magnitude and … marketing plans.  …

The concept of organisational development is an important one, but has yet to be applied to the marketing channel. The … theory and practice of organisational development are examined and linked with their crucial eeds in marketing channel … build the organisational development approach into a viable stream for marketing channel research are discussed.  …