OLARU, Silvia Delia; GURGU, Elena - In: REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF … 10 (2009) 1, pp. 113-120
The good news for multinationals is that globalization is creating more universal standards of business conduct, and these are becoming more rigorous. As more companies adopt these standards, it becomes increasingly important for every multinational to establish companywide core values,...