Jung Choo, Ho; Moon, Heekang; Kim, Hyunsook; Yoon, Namhee - In: Journal of Fashion Marketing and Management: An … 16 (2012) 1, pp. 81-101
Purpose – The purpose of this paper is to conceptualize luxury customer value and empirically test the reliability and validity of the proposed structure of it. In addition, it aims to identify luxury customer value factors that influence brand relationship and behavioural intention....