Narrow search
Showing 1 - 10 of 347
Cover Image
Product Entry Timing in Dual Distribution Channels: The Case of the Movie Industry
Prasad, Ashutosh; Bronnenberg, Bart; Mahajan, Vijay - In: Review of Marketing Science 2 (2004) 1
In many durable goods industries, firms continuously offer new products to customers and market them in different versions through different channel of distribution. This paper examines the issue of when to introduce the product into the different channels. The determinants of entry time include...
Persistent link: https://www.econbiz.de/10014619482
Cover Image
Product entry timing in dual distribution channels : the case of the movie industry
Prasad, Ashutosh; Bronnenberg, Bart J.; Mahajan, Vijay - In: Review of marketing science 2 (2004) 4, pp. 1-20
Persistent link: https://www.econbiz.de/10003888156
Cover Image
Advertising versus pay-per-view in electronic media
Prasad, Ashutosh; Mahajan, Vijay; Bronnenberg, Bart - In: International journal of research in marketing : IJRM ; … 20 (2003) 1, pp. 13-30
Persistent link: https://www.econbiz.de/10006170794
Cover Image
Product entry timing in dual distribution channels : the case of the movie industry
Prasad, Ashutosh; Bronnenberg, Bart; Mahajan, Vijay - In: Review of marketing science 2 (2004) 4, pp. 1-20
Persistent link: https://www.econbiz.de/10009932574
Cover Image
Optimal bundling of technological products with network externality
Prasad, Ashutosh; Venkatesh, R.; Mahajan, Vijay - In: Management science : journal of the Institute for … 56 (2010) 12, pp. 2224-2236
Persistent link: https://www.econbiz.de/10008809521
Cover Image
Product bundling or reserved product pricing? : price discrimination with myopic and strategic consumers
Prasad, Ashutosh; Venkatesh, R.; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10010517018
Cover Image
The effect of piracy on the market penetration of subscription software
Haruvy, Ernan; Mahajan, Vijay; Prasad, Ashutosh - In: The journal of business : B 77 (2004) 2,Suppl., pp. S81-107
Persistent link: https://www.econbiz.de/10002095385
Cover Image
How many pirates should a software firm tolerate? - An analysis of piracy protection on the diffusion of software
Prasad, Ashutosh; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 20 (2003) 4, pp. 337-354
Persistent link: https://www.econbiz.de/10006167514
Cover Image
The Effect of Piracy on the Market Penetration of Subscription Software
Haruvy, Ernan; Mahajan, Vijay; Prasad, Ashutosh - In: The journal of business : B 77 (2004) 2, pp. S81
Persistent link: https://www.econbiz.de/10006022978
Cover Image
The Effect of Piracy on the Market Penetration of Subscription Software
Haruvy, Ernan; Mahajan, Vijay; Prasad, Ashutosh - In: The journal of business : B 77 (2004) 2, pp. S81
Persistent link: https://www.econbiz.de/10006022995